AI-Powered Creative Direction for Fashion & E-commerce
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Summary
Led AI-powered creative direction for fashion campaigns and e-commerce visuals, focusing on developing structured AI workflows to generate high-quality product and editorial images.
EMMANUEL CHINASA NWACHEBELU
Creative Technologist | AI Visuals & Digital Marketing Strategist
Lagos, NG.About
Highly innovative Creative Technologist with a background in Mass Communication, specializing in leveraging AI for cutting-edge fashion campaigns and e-commerce visuals. Proven ability to develop structured AI workflows, reducing content production costs by up to 70%, while building consistent visual systems that enhance brand identity. Adept at driving engagement and optimizing online presentation through strategic collaboration with marketing and operations teams.
Work
JESTONE EDUCATION
|Digital/ Client Assistant, NYSC Intern
Lagos, Lagos State, Nigeria
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Summary
Provided comprehensive digital and client support, enhancing client engagement and contributing to marketing and research initiatives for a leading education consultancy.
Highlights
Provided client support by responding to inquiries from prospective and current clients via phone, email, and chat, ensuring timely and accurate information delivery.
Managed and maintained client information, application details, and program data within the company's CRM system, ensuring data integrity and accessibility for 500+ clients.
Supported the creation and execution of marketing campaigns, including video content, to attract potential clients and promote partner institutions, contributing to outreach efforts.
Conducted market research on partner destinations and institutions, collaborating with team members to gather insights and inform strategic planning.
Organized and promoted virtual workshops and in-person webinars, contributing to client education and engagement initiatives.
Built and maintained positive client relationships, consistently delivering exceptional customer service and support, fostering client loyalty and retention.
Phlox Media Agency
|Project Team Member (Productions Manager)
Lagos, Lagos State, Nigeria
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Summary
Managed production for a groundbreaking initiative in collaboration with First Bank Nigeria Limited, developing a unique service to capture 40% market share among youth.
Highlights
Collaborated with cross-functional teams to brainstorm and develop innovative ideas for youth-focused services, aligning with project objectives to secure 40% market share.
Conducted extensive market research on student trends and preferences, providing key insights that shaped product development and market positioning.
Refined service concept and developed a prototype, ensuring feasibility, scalability, and alignment with First Bank's brand and business objectives.
Directed the production of social media graphics, posters, and billboard content, collaborating with the creative director to supervise compelling television advertisements.
Developed engaging social media content and strategies with the Digital Team, boosting company image and presence to attract new prospects.
BA Fashion Shop
|University Brand Ambassador
Lagos, Lagos State, Nigeria
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Summary
Promoted BA Fashion's products and brand identity through social media and direct sales, expanding market reach among university students.
Highlights
Promoted BA Fashion's products via personal social media platforms, increasing brand visibility and engagement among target demographics.
Handled personal advertising and sales of fashion wear to Covenant University students, contributing directly to revenue generation.
Publicized brand information through Telegram, WhatsApp, and word-of-mouth, effectively disseminating key messages to a broad audience.
UNILAG Radio (University of Lagos)
|Internship
Lagos, Lagos State, Nigeria
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Summary
Gained practical experience in radio broadcasting, covering university news, conducting interviews, and producing engaging campus content.
Highlights
Sourced and reported news stories across the university campus, ensuring timely and relevant content for listeners.
Conducted interviews with university board members (VCs), producing insightful content for radio broadcasts.
Developed and managed a 'VOX pop' series, engaging students and gathering diverse perspectives on campus life.
Attended and reported on event news across the school campus, contributing to the school-based radio station's coverage.
Education
Covenant University- Ota, Nigeria.
Ota, Ogun State, Nigeria
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Bachelor of Science
Mass Communication
Languages
English
Skills
Adobe Creative Suite
Microsoft Office Suite
Word, Excel, PowerPoint.
Graphic Design
Blender
3D Design
Animation
Communication
Written, Verbal.
Teamwork
Creative Thinking
Storytelling
Video Editing
AI Creative Direction
AI Workflow Development
E-commerce Visuals
Fashion Campaign Strategy
Visual System Design
Brand Identity
Content Production Optimization
Market Research
Client Support
CRM Systems
Marketing Campaigns
Digital Content Creation
Social Media Strategy
Public Relations
Interviewing
Radio Production
Projects
Student Member, ARCON (Advertising Regulatory Council of Nigeria)
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Summary
Active student member of the Advertising Regulatory Council of Nigeria (ARCON), engaging with industry standards and practices.
First Bank X Covenant University Project Production Manager
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Summary
Managed production aspects for a collaborative project between First Bank and Covenant University, ensuring successful execution of creative deliverables.
Stream Magazine Art Director (Editorial Board)
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Summary
Served as Art Director for the Editorial Board of Stream Magazine, overseeing visual aesthetics and design.
Canaija Television Commercial Model
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Summary
Served as a model for an inter-course television commercial for Canaija, contributing to the visual representation of the brand.
‘Food for Days' X Covenant University Project Lead Graphics Designer
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Summary
Led graphic design efforts for the ‘Food for Days' project in collaboration with Covenant University, creating compelling visual content.
‘Food for Days' Television Commercial Assistant Director
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Summary
Assisted in directing the ‘Food for Days' television commercial, contributing to the creative and technical execution of the production.